Most people reach government and other public sector websites by using Google and other search engines. This site is a guide to the tools and best practices that can help you reach, communicate and engage with your community. Most of these tools are free, so they can also help you do more with less.
Raise Awareness
Maps & Earth Visualize your information and tell your story in Google Earth & Maps to the hundreds of millions of people who use them.
YouTube Engage citizens, spread your message, and influence the media cycle with the world's largest online video community.
AdWords Connect with your target audience at the moment of relevance on the world's #1 Internet search site.
Moderator Provide a forum for visitors to your site to post questions and comments.
Monitor the Web
Insights For Search Find out what the world is searching for and use it to inform your messages and direction.
Google Alerts Monitor news coverage and keep tabs on issues you care about with email updates.
Improve Operations
Public Sector Content Make your website, and the information it offers, easier to find.
Apps Give your team the tools to collaborate: Gmail, Docs, Calendar, Sites and more.
Enterprise Solutions for Government Organize your agency's information and make it accessible to citizens and to authorized government employees.
Webmaster Tools Help people find your site in Google search results.
Analytics Optimize your website based on data about who's visiting your site and what they do once they get there.
Custom Search Create a search engine customized to the interests of your users and embed it on your site.
Groups Communicate easily with staff or volunteers and encourage discussions among constituents to engage them in your operation.
Blogger Engage the public and your staff with a simple platform to post stories, pictures or videos.
Google Gadget Builder Create your own innovative, customized gadget that can be placed on any page on the web.
