Apr 16, 2026
Aryna Sabalenka The Brand Is About Authentic Personality
Aryna Sabalenka opens up about the business side of tennis, how she makes decisions on brand partners and then balances those requirements with tennis
From the Editor
Last Updated Dec 16, 2025, 12:01am EDT
- Sabalenka had a breakout year in 2023, winning the Australian Open, spending two months at No. 1 in women's singles and capturing the International Tennis Federation's World Champion Award.
- Across 2024 and 2025, she added another Australian Open singles title and won the U.S. Open twice, finishing each year ranked No. 1.
- While players from Russia and Belarus have struggled to gain traction with sponsors amid the war in Ukraine, Sabalenka has picked up several partnerships.
- She is also an investor in wellness brand Beekeeper's Naturals and Olipop soda and was featured in Netflix's tennis docuseries "Break Point."
Forbes Lists
Personal Stats
- Age
- 28
- Source of Wealth
- Tennis
- Citizenship
- Belarus
- Sponsors
- Audemars Piguet, Fanatics, Master & Dynamic, Nike, Whoop, Wilson Sporting Goods
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